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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. alexandre_m · · focus · HN ↗
    > while young people are drinking less alcohol due to health and financial concerns

    My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.

    It's a nice claim to say they are more responsible, but it tells an incomplete story.

    1. WheelsAtLarge · · focus · HN ↗
      I suspect this is temporary. I think eventually we'll see a wave of laws outlawing weed and psychedelics (again), and then alcohol will make a strong comeback. Booze has been part of civilization since the beginning. There’s even a theory that grains were domesticated so people could brew beer first, as opposed to making bread first. Also, there's talk that the new generation understands that alcohol is bad for your health, so they are stopping, but the reality is that we've known about alcohol's issues forever, yet people have not stopped. No way this will last.
      1. aprilthird2021 · · focus · HN ↗
        > there's talk that the new generation understands that alcohol is bad for your health, so they are stopping, but the reality is that we've known about alcohol's issues forever, yet people have not stopped. No way this will last.

        I never understood this logic. It can absolutely change. Tastes and habits do change in society sometimes forever. Just because people did a thing a long time ago and a tradition has lasted for thousands of years doesn't mean it will continue.

        1. hx8 · · focus · HN ↗
          Generally speaking, the longer something has been common the more time it will continue to be common. A fad vs a trend vs a tradition. Of course alcohol use can change. We see several cohorts with very low alcohol consumption. It's just that if we've been doing something for thousands of years, we're likely to continue to do it for thousands of years.

          This is far from the first fluctuation of alcohol consumption rates we have data for. This is a major trend that will last decades but not a march to long term 0.

          1. cortesoft · · focus · HN ↗
            Sure, but we see traditions that have lasted for centuries die out, too.
            1. hx8 · · focus · HN ↗
              Yes, it happens. It's even happened with alcohol in certain population cohorts. I would just want to see stronger data before predicting alcohol consumption going to zero. Alcohol is a tradition lasting millenniums.
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