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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. alexandre_m · · focus · HN ↗
    > while young people are drinking less alcohol due to health and financial concerns

    My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.

    It's a nice claim to say they are more responsible, but it tells an incomplete story.

    1. WheelsAtLarge · · focus · HN ↗
      I suspect this is temporary. I think eventually we'll see a wave of laws outlawing weed and psychedelics (again), and then alcohol will make a strong comeback. Booze has been part of civilization since the beginning. There’s even a theory that grains were domesticated so people could brew beer first, as opposed to making bread first. Also, there's talk that the new generation understands that alcohol is bad for your health, so they are stopping, but the reality is that we've known about alcohol's issues forever, yet people have not stopped. No way this will last.
      1. aprilthird2021 · · focus · HN ↗
        > there's talk that the new generation understands that alcohol is bad for your health, so they are stopping, but the reality is that we've known about alcohol's issues forever, yet people have not stopped. No way this will last.

        I never understood this logic. It can absolutely change. Tastes and habits do change in society sometimes forever. Just because people did a thing a long time ago and a tradition has lasted for thousands of years doesn't mean it will continue.

        1. hx8 · · focus · HN ↗
          Generally speaking, the longer something has been common the more time it will continue to be common. A fad vs a trend vs a tradition. Of course alcohol use can change. We see several cohorts with very low alcohol consumption. It's just that if we've been doing something for thousands of years, we're likely to continue to do it for thousands of years.

          This is far from the first fluctuation of alcohol consumption rates we have data for. This is a major trend that will last decades but not a march to long term 0.

          1. cortesoft · · focus · HN ↗
            Sure, but we see traditions that have lasted for centuries die out, too.
            1. hx8 · · focus · HN ↗
              Yes, it happens. It's even happened with alcohol in certain population cohorts. I would just want to see stronger data before predicting alcohol consumption going to zero. Alcohol is a tradition lasting millenniums.
          2. margalabargala · · focus · HN ↗
            On one hand, tobacco smoking in the US has dropped to tiny amounts among youth.

            On the other hand, alcohol has already survived prohibition.

            1. llarsson · · focus · HN ↗
              I've read several threads about how cigarettes are making a comeback because it's perceived as more natural or less chemical than vapes. If you care about facts at all you will find it completely wrong and intensely stupid, of course, but you just never know how people will react and then counter-react.
      2. AngryData · · focus · HN ↗
        I doubt weed will be made illegal again. It also has a history dating back thousands of years and even in places where weed is still treated as dangerous as things like heroin, has failed to really control its usage. It grows in pretty much any climate and can be consumed in "raw" form, so supply control is impossible.
        1. pjc50 · · focus · HN ↗
          It's still illegal federally in the US! It's illegal in many European countries and the UK. The places which have legalized it exist in a fragile state that could very easily be washed away with a moral panic again.

          I would be more willing to bet on someone trying Prohibition 2.0 again.

      3. FlowingRiver · · focus · HN ↗
        This is a shoot from the hip idea. Speaking to younger folks, it seems to be much more cultural/social change rather than anything to do with health.

        This might be an odd fluctuation to do with the first primarily social media generation? Don't know but that is just how I have seen it.

        You are probably right about banning weed/vapes. They don't have anywhere near the same indoctrination into the structures of commerce and power that alcohol has.

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