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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. alexandre_m · · focus · HN ↗
    > while young people are drinking less alcohol due to health and financial concerns

    My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.

    It's a nice claim to say they are more responsible, but it tells an incomplete story.

    1. silisili · · focus · HN ↗
      That's what big tech wanted, looks like they succeeded. Hard to shove targeted ads into the eyeballs of people socializing with one another.
      1. popularonion · · focus · HN ↗
        US politicians have been at war against teenage drinking since the 1980s when the minimum drinking age was raised. Gen Z social trends helped it along, but this is the desired outcome of bipartisan policy going back decades.
        1. johnnyanmac · · focus · HN ↗
          All thanks to crashing the economy and making the act of spending $15 on a low quality beer untenable for young adults giving 60+% of their income to rent.

          Alcohol tax would have been a simpler and much less destructive means of achieving such a goal, but I guess breweries can't lobby when everything else is collapsing too.

          1. jeltz · · focus · HN ↗
            You see the same trend in countries without a crashing economy. The economy is not the main reason.
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