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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. legitster · · focus · HN ↗
    My parents live in a massive fruit growing region of the country. Just this year, 2 of the major packing firms in the county both declared bankruptcy. It's not just the trade war, but years of shrinking seasonal workers that fell off to a trickle as well.

    The knock on effect is massive. The seasonal workers supported a large permanent workforce - and more importantly tax revenues in the county are collapsing.

    But the really important thing to understand is that once the industry is gone, it's gone for a long time. The other markets competing with the US are already expanding their industries to fill the void. Once those trees are planted, they produce fruit for several decades to come.

    1. TheJoeMan · · focus · HN ↗
      From a layman perspective, American fruit growers refused to change with the times. How long are they still trying to make the “Red Delicious” apple work? Another ex-major packer I know of made the peach fruit cups, which people have been catching on are just filled with corn syrup. But these have been long term purchasing trends, yet the growers seemed blindsided by the packers ceasing operations.
      1. bradfa · · focus · HN ↗
        There has been massive innovation and development in apples in the past 20 years. Every apple farm with a clue is growing trees for the past decade that look nothing like the trees of old. They’re growing varieties that didn’t exist 20 years ago. If you’re still seeing Red Delicious anywhere, it’s on the buyers at your local markets that missed the boat.
        1. Der_Einzige · · focus · HN ↗
          Idiot consumers forcing us to take forever for market innovations to come to market is not even close to new, and the consumers 100% deserve the blame, contempt, and policies designed to frustrate them.

          I have to deal with this crap right now in the world of laundry and adjacent world of cleaning. We've had new Enzymes finally hitting the market en-mass for the first time in decades (DNAse/Lipase) which when combined in full spectrum with all other known enzymes leads to truly superior cleaning results. Literally no one has any excuse anymore for smelly clothes as a result of these innovations, and it's probably going to take another 5 years minimum for anyone outside of the nerds on r/laundry and other enthusiast communities to take advantage of these new innovations. For now, the so called "gold standard" Tide laundry detergent people are buying is straight up incomplete and could be tomorrow reformulated with both enzymes to radically improve its performance and isn't for... reasons???

          Where else have we straight up regressed on technology? Vacuum cleaners were better in the 1980s when a higher percentage of America used central vacuums, an objectively superior technology. Guns were often made to higher metallurgical standards, CRT vector displays (Vectrex) to this day get better effective refresh rates, brightness, and glow effects than existing displays (OLED) and peaked in the 1980s.

          "Worse is better", literally, and all because of idiot consumers voting wrong with their wallet. They deserve contempt.

          Oh, and Americans refusing to embrace bidet toilet seats, or air purification (both important circa covid, fecal plums and poor indoor air quality were a significant infection vector!)

          1. lazide · · focus · HN ↗
            I literally can’t think of the last time I had laundry that didn’t clean up perfectly fine with normal laundry detergent.

            WTF?

            This just sounds like yet another thing that can give me a rash or some kind of weird cancer in 20 years.

            1. astrange · · focus · HN ↗
              Ever tried getting curry or blood stains out of anything?
              1. lazide · · focus · HN ↗
                Blood stains are easy. Wash cold, and they come right out.

                I can’t remember the last time I had curry stains on anything, and I lived in central India for a year. I just used the typical local detergent and did my own laundry. Always cold though.

                1. astrange · · focus · HN ↗
                  You might be lucky. Those both typically don't wash out and can set if you do it wrong.

                  For curry, it does get better if you leave it out in the sun a day and pretreat it, I forget why.

                  1. lazide · · focus · HN ↗
                    I just wash them in cold water the moment they happen (or as close to it as possible), with some soap. Works fine.

                    Setting takes time. Heat makes it worse, as it accelerates the chemical reactions.

                    Most of the heavy duty stuff is when people ignore it, or industrial settings.

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