9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"
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Unofficial Hacker News client; not affiliated with Y Combinator.
9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"
Unofficial Hacker News client; not affiliated with Y Combinator.
gps372 · · focus · HN ↗
At the end of the article is this excerpt
>> Results from this research were generated using an AI computer vision model developed by the research team on Bristol’s Isambard-AI, the UK’s most powerful AI supercomputer. Isambard-AI powered the analysis of 172.6 hours of live match footage from all 104 games played between 11 June and 19 July 2026.
So, basically now merchandizers, auditors, compliance monitors, etc. have a tool using which they can quantify whether broadcaster complied with contractual requirements of showing their ads/merch/logos as per contract. And if they missed, then they can quantify the delta - to sue the broadcaster for the balance as well.
Also, it can enable many countries, where certain content is not allowed, then this tool can simply give them data points without having to employ someone, or have someone review the output of the AI tooling.
thevinter · · focus · HN ↗
disgruntledphd2 · · focus · HN ↗
Technology is funny, I remember when an intern project detected cats in Youtube videos and it was front page news (round here, at least).
Now it's just boring technology.
pixl97 · · focus · HN ↗
This goes along well with another saying I have.
"You will never prove machines are intelligent, you will only prove humans are not"