Thread

1. gps372 · 1790076071 · focus · HN ↗

   Most comments may have ignored this so far, but this is an interesting AI based research.

   At the end of the article is this excerpt

   >> Results from this research were generated using an AI computer vision model developed by the research team on Bristol’s Isambard-AI, the UK’s most powerful AI supercomputer. Isambard-AI powered the analysis of 172.6 hours of live match footage from all 104 games played between 11 June and 19 July 2026.

   So, basically now merchandizers, auditors, compliance monitors, etc. have a tool using which they can quantify whether broadcaster complied with contractual requirements of showing their ads/merch/logos as per contract. And if they missed, then they can quantify the delta - to sue the broadcaster for the balance as well.

   Also, it can enable many countries, where certain content is not allowed, then this tool can simply give them data points without having to employ someone, or have someone review the output of the AI tooling.

   1. thevinter · 1790076342 · focus · HN ↗

      I'm sure this was already easily doable for years by using plain and boring computer vision

      1. dylan604 · 1790084860 · focus · HN ↗

         Since people have bought air time on a broadcast, people have done this very thing to ensure their ad ran. They also notice other analytics like what other ads ran around it and what the content of the program was when it ran. Can't run an ad selling a new car when the scene just before the break was a brutal car wreck or something.

         Eventually, people buying ad time on TV stations could request an air check and receive a VHS tape showing a bit of the programming before/after the ad pod your ad ran. Particularly useful when buying ad time on local stations out of the market where you lived.

         1. lokar · 1790091277 · focus · HN ↗

            I remember google bought a company that recorded local FM broadcasts around the country to independently verify ad plays.

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