Thread

1. gps372 · 1790076071 · focus · HN ↗

   Most comments may have ignored this so far, but this is an interesting AI based research.

   At the end of the article is this excerpt

   >> Results from this research were generated using an AI computer vision model developed by the research team on Bristol’s Isambard-AI, the UK’s most powerful AI supercomputer. Isambard-AI powered the analysis of 172.6 hours of live match footage from all 104 games played between 11 June and 19 July 2026.

   So, basically now merchandizers, auditors, compliance monitors, etc. have a tool using which they can quantify whether broadcaster complied with contractual requirements of showing their ads/merch/logos as per contract. And if they missed, then they can quantify the delta - to sue the broadcaster for the balance as well.

   Also, it can enable many countries, where certain content is not allowed, then this tool can simply give them data points without having to employ someone, or have someone review the output of the AI tooling.

   1. amelius · 1790078824 · focus · HN ↗

      There's a lot of data extraction being done for every game. It already uses tons of AI, and has been using it for years. Doing it by hand would have been more surprising.

      What's also surprising is that despite all this data we can't automate those soccer player jobs yet.

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