A lot of people in the comments say that the supposedly better examples in the article are still “horrible” because they can tell they’re AI and point to things that the AI did “wrong” and a human artist would do better.
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
The biggest problem that I have with most AI posters is that they are too busy, you have to look for information instead of seeing it popping right away.
Amateurs posters of before AI didn't have this problem. White background, the important info in big letters, maybe one clipart or to. So I'm not talking about how pro artists could make a better job, but even the small local non-profit used to produce better posters. Not in the sense of "better looking", but in the sense that they were more readable.
At least the examples of this blog are more readable than what we usually see.
This is very true and after rendering 100 prompts twice for <a href="https://john.hartnup.uk/poster-prompts/" rel="nofollow">https://john.hartnup.uk/poster-prompts/ I realised that the prompts could be improved by asking for much less clutter. The best examples on there pick out one main visual subject, but many of them are too fussy.
I may do a V2 one of these days.
Clutter comes with the territory to some extent though. I was recently asked to do a real world PTA fayre poster, and the client (my wife) very firmly wanted 12+ attractions mentioned on the poster. Tombola, hook a duck, bar, BBQ, blah, blah, blah as well as date, location, sponsor, ...
To get a really clean design, you need to edit it down to the essentials. I don't know what pro designers do - convince the client to say less?
Unless the prompt says otherwise, AI will try to get a visual element in for every single word too.
Pro designers are generally paid because they’re extremely good editors. And they’re an intermediary between clients and their consumers.
So when you put the capability in the hands of the client without the editing (or taste) and no way to evaluate the result, you get the passable, homogenous thing.
It mostly doesn’t matter because there’s no economic incentive for it to matter, which is why much of our aesthetic world is the way it is.
>It mostly doesn’t matter because there’s no economic incentive for it to matter
Very generous way to say "executive greed has drained bespoke design out of society. I've been seeing more videos on such a topic, but this one was by far the best one I've seen yet: <a href="https://youtu.be/HgjXjPP_p3s?is=yVsto8SCnY-SsnVY" rel="nofollow">https://youtu.be/HgjXjPP_p3s?is=yVsto8SCnY-SsnVY
(Just in case, don't let the thumbnail fool you. The car simply frames as it expands to general society).
ajjenkins · · focus · HN ↗
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
eloisant · · focus · HN ↗
Amateurs posters of before AI didn't have this problem. White background, the important info in big letters, maybe one clipart or to. So I'm not talking about how pro artists could make a better job, but even the small local non-profit used to produce better posters. Not in the sense of "better looking", but in the sense that they were more readable.
At least the examples of this blog are more readable than what we usually see.
ereiamjh · · focus · HN ↗
I may do a V2 one of these days.
Clutter comes with the territory to some extent though. I was recently asked to do a real world PTA fayre poster, and the client (my wife) very firmly wanted 12+ attractions mentioned on the poster. Tombola, hook a duck, bar, BBQ, blah, blah, blah as well as date, location, sponsor, ...
To get a really clean design, you need to edit it down to the essentials. I don't know what pro designers do - convince the client to say less?
Unless the prompt says otherwise, AI will try to get a visual element in for every single word too.
vintagevibe · · focus · HN ↗
So when you put the capability in the hands of the client without the editing (or taste) and no way to evaluate the result, you get the passable, homogenous thing.
It mostly doesn’t matter because there’s no economic incentive for it to matter, which is why much of our aesthetic world is the way it is.
johnnyanmac · · focus · HN ↗
Very generous way to say "executive greed has drained bespoke design out of society. I've been seeing more videos on such a topic, but this one was by far the best one I've seen yet: <a href="https://youtu.be/HgjXjPP_p3s?is=yVsto8SCnY-SsnVY" rel="nofollow">https://youtu.be/HgjXjPP_p3s?is=yVsto8SCnY-SsnVY
(Just in case, don't let the thumbnail fool you. The car simply frames as it expands to general society).
mitxela · · focus · HN ↗