A lot of people in the comments say that the supposedly better examples in the article are still “horrible” because they can tell they’re AI and point to things that the AI did “wrong” and a human artist would do better.
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
The biggest problem that I have with most AI posters is that they are too busy, you have to look for information instead of seeing it popping right away.
Amateurs posters of before AI didn't have this problem. White background, the important info in big letters, maybe one clipart or to. So I'm not talking about how pro artists could make a better job, but even the small local non-profit used to produce better posters. Not in the sense of "better looking", but in the sense that they were more readable.
At least the examples of this blog are more readable than what we usually see.
This is very true and after rendering 100 prompts twice for <a href="https://john.hartnup.uk/poster-prompts/" rel="nofollow">https://john.hartnup.uk/poster-prompts/ I realised that the prompts could be improved by asking for much less clutter. The best examples on there pick out one main visual subject, but many of them are too fussy.
I may do a V2 one of these days.
Clutter comes with the territory to some extent though. I was recently asked to do a real world PTA fayre poster, and the client (my wife) very firmly wanted 12+ attractions mentioned on the poster. Tombola, hook a duck, bar, BBQ, blah, blah, blah as well as date, location, sponsor, ...
To get a really clean design, you need to edit it down to the essentials. I don't know what pro designers do - convince the client to say less?
Unless the prompt says otherwise, AI will try to get a visual element in for every single word too.
Pro designers are generally paid because they’re extremely good editors. And they’re an intermediary between clients and their consumers.
So when you put the capability in the hands of the client without the editing (or taste) and no way to evaluate the result, you get the passable, homogenous thing.
It mostly doesn’t matter because there’s no economic incentive for it to matter, which is why much of our aesthetic world is the way it is.
>It mostly doesn’t matter because there’s no economic incentive for it to matter
Very generous way to say "executive greed has drained bespoke design out of society. I've been seeing more videos on such a topic, but this one was by far the best one I've seen yet: <a href="https://youtu.be/HgjXjPP_p3s?is=yVsto8SCnY-SsnVY" rel="nofollow">https://youtu.be/HgjXjPP_p3s?is=yVsto8SCnY-SsnVY
(Just in case, don't let the thumbnail fool you. The car simply frames as it expands to general society).
I think it's in fact forward thinking, in that modern executives lost the taste their older elites had. Or at least they fired the tastemakers for those who pleased them personally, to the sacrifice of proper design. Probably a bit of both, along with other factors.
The more charitable perspective (that falls more important point #2) is simply that taste is different now among the modern billionaire. Someone who can wander onto a stage in a turtleneck and denim jeans simply won't be the type of person who wants a "loud and bold" car. But they might still want to say that they had Ferrari make it. Jony Ive's perspective on design may simply be the product of the people and environments he surrounded himself with.
I can't remember where, but there was an article about the luxury homes billionaires are building themselves. They tent to have he design aesthetic of a bland, but expensive, corporate hotel.
I tried to give this video a good-faith watch, but found myself disagreeing with much of the evidence, conclusions, and research. It seems to be trying to diagnosing cleanslop — the minimalistand flat trend, which renders poorly as being clinical and lifeless. My point was that economics drive aesthetic, and in that framing, I think we both agree corporations will deliver the least amount of design tolerable.
Design-differentiated products still exist (Apple as mentioned, IKEA, Nike, Linear to name a few), but they're outnumbered in the current landscape and arguably still greedy.
>Design-differentiated products still exist (Apple as mentioned, IKEA, Nike, Linear to name a few), but they're outnumbered in the current landscape and arguably still greedy.
I believe that was ultimately what my response wanted to emphasize, and partially the call to action of the video. There is great design out there, but you need to wander through oceans of slop to find it. I had no clue about "Superblocks" until that video.
Likewise, to link the ideas back to Herr; AI is creating an ocean of slop that will make it nearly impossible to find the truly innovative used of AI out there. Curation was already a hard problem pre-AI and this only increases such difficulty by magnitudes. Among reducing said slop (which is nearly impossible now), the call to action is to have proper tastemakers lead the charge and bring out good ideas. Not just ones that generate the most money. Curation by definition almost always lowers view traffic to increase customer satisfaction, and that's not something our ad-based datascape wants.
Designers having that artistic taste, and clients lacking it, is exactly why I don't think generative AI is going to do much to replace (skilled) designers anytime soon. Likewise for other creative professions, and indeed for knowledge work in general.
Taste is a great solution for abundance, so I agree. Also, there's definitely a rubberband effect where products & designs need to differentiate on their design to stand out in a homogenous world, and you truly do need creative professionals having that judgment. Even using AI as a tool, you have to have the sayable vocabulary (at the very least) to agitate the aesthetic status quo.
And low-skill graphic design had already been mostly replaced by Canva, so I don't think AI is really having as much impact on the design industry as people might suppose.
I think we ALREADY at the point when AI is capable to replace like 99.7% of designers. It is only a question of market inertia and personal brands that prevent it from happening right now.
ajjenkins · · focus · HN ↗
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
eloisant · · focus · HN ↗
Amateurs posters of before AI didn't have this problem. White background, the important info in big letters, maybe one clipart or to. So I'm not talking about how pro artists could make a better job, but even the small local non-profit used to produce better posters. Not in the sense of "better looking", but in the sense that they were more readable.
At least the examples of this blog are more readable than what we usually see.
ereiamjh · · focus · HN ↗
I may do a V2 one of these days.
Clutter comes with the territory to some extent though. I was recently asked to do a real world PTA fayre poster, and the client (my wife) very firmly wanted 12+ attractions mentioned on the poster. Tombola, hook a duck, bar, BBQ, blah, blah, blah as well as date, location, sponsor, ...
To get a really clean design, you need to edit it down to the essentials. I don't know what pro designers do - convince the client to say less?
Unless the prompt says otherwise, AI will try to get a visual element in for every single word too.
vintagevibe · · focus · HN ↗
So when you put the capability in the hands of the client without the editing (or taste) and no way to evaluate the result, you get the passable, homogenous thing.
It mostly doesn’t matter because there’s no economic incentive for it to matter, which is why much of our aesthetic world is the way it is.
cruffle_duffle · · focus · HN ↗
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cruffle_duffle · · focus · HN ↗
[dead]
johnnyanmac · · focus · HN ↗
Very generous way to say "executive greed has drained bespoke design out of society. I've been seeing more videos on such a topic, but this one was by far the best one I've seen yet: <a href="https://youtu.be/HgjXjPP_p3s?is=yVsto8SCnY-SsnVY" rel="nofollow">https://youtu.be/HgjXjPP_p3s?is=yVsto8SCnY-SsnVY
(Just in case, don't let the thumbnail fool you. The car simply frames as it expands to general society).
ChickeNES · · focus · HN ↗
johnnyanmac · · focus · HN ↗
The more charitable perspective (that falls more important point #2) is simply that taste is different now among the modern billionaire. Someone who can wander onto a stage in a turtleneck and denim jeans simply won't be the type of person who wants a "loud and bold" car. But they might still want to say that they had Ferrari make it. Jony Ive's perspective on design may simply be the product of the people and environments he surrounded himself with.
ereiamjh · · focus · HN ↗
vintagevibe · · focus · HN ↗
Design-differentiated products still exist (Apple as mentioned, IKEA, Nike, Linear to name a few), but they're outnumbered in the current landscape and arguably still greedy.
johnnyanmac · · focus · HN ↗
I believe that was ultimately what my response wanted to emphasize, and partially the call to action of the video. There is great design out there, but you need to wander through oceans of slop to find it. I had no clue about "Superblocks" until that video.
Likewise, to link the ideas back to Herr; AI is creating an ocean of slop that will make it nearly impossible to find the truly innovative used of AI out there. Curation was already a hard problem pre-AI and this only increases such difficulty by magnitudes. Among reducing said slop (which is nearly impossible now), the call to action is to have proper tastemakers lead the charge and bring out good ideas. Not just ones that generate the most money. Curation by definition almost always lowers view traffic to increase customer satisfaction, and that's not something our ad-based datascape wants.
mitxela · · focus · HN ↗
yellowapple · · focus · HN ↗
vintagevibe · · focus · HN ↗
joquarky · · focus · HN ↗
For example, you have to know about a style to know to ask for it or some variation on it.
papa-whisky · · focus · HN ↗
MentalM · · focus · HN ↗