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OpenAI expands ChatGPT ads with Sponsored Agents

159 points · 181 comments · vertigoruntime

  1. pjc50 · · focus · HN ↗
    As usual with AI customer interaction, I have to ask who is liable for misleading advertising or unmet promises? The advertiser who isn't really in control of the chatbot, or OpenAI?

    (Law on this goes all the way back to Carbolic Smoke Ball)

    1. dgellow · · focus · HN ↗
      It cannot be the AI vendor, according to what they say they are purely passive, think of them like a very large harness for their AI models.

      It’s not the advertising companies of course, as you said they don’t control the system.

      And it cannot be the models, because they don’t have personhood.

      So, I guess it’s on nobody? Funny how those things happen to work, uh

      /s

      1. pjc50 · · focus · HN ↗
        Check out <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;The_Unaccountability_Machine" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;The_Unaccountability_Machine on this topic, available at all good bookstores near you.
        1. nlawalker · · focus · HN ↗
          Just wanted to say thanks for this rec, I&#x27;ll be picking it up. Unaccountability - generally, everywhere in society, the workplace, government etc. - has been on my mind a lot recently.
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