As usual with AI customer interaction, I have to ask who is liable for misleading advertising or unmet promises? The advertiser who isn't really in control of the chatbot, or OpenAI?
(Law on this goes all the way back to Carbolic Smoke Ball)
Check out <a href="https://en.wikipedia.org/wiki/The_Unaccountability_Machine" rel="nofollow">https://en.wikipedia.org/wiki/The_Unaccountability_Machine on this topic, available at all good bookstores near you.
Just wanted to say thanks for this rec, I'll be picking it up. Unaccountability - generally, everywhere in society, the workplace, government etc. - has been on my mind a lot recently.
Well to date when this has come up it’s been the company that put the AI in from of their customers that’s held liable in the first instance. See Air Canada case where an AI made up non existent policies that courts ruled Air Canada even had to honor.
Naturally then the company could turn around and sue the maker of the AI for damages and this is the bit that’s less tested to date.
But it’s clear the answer isn’t “nobody” is liable. So if this AI marketing widget makes up false claims about a product that’s going to be a big problem for companies that put an AI in front of their customers.
pjc50 · · focus · HN ↗
(Law on this goes all the way back to Carbolic Smoke Ball)
dgellow · · focus · HN ↗
It’s not the advertising companies of course, as you said they don’t control the system.
And it cannot be the models, because they don’t have personhood.
So, I guess it’s on nobody? Funny how those things happen to work, uh
/s
pjc50 · · focus · HN ↗
nlawalker · · focus · HN ↗
cmiles8 · · focus · HN ↗
Naturally then the company could turn around and sue the maker of the AI for damages and this is the bit that’s less tested to date.
But it’s clear the answer isn’t “nobody” is liable. So if this AI marketing widget makes up false claims about a product that’s going to be a big problem for companies that put an AI in front of their customers.