I do not think you can call it a social movement because it does not have any significant mass of people behind it and by its nature, never will.
Social movements come in all sizes. Its a bunch of people who all agree on something. That is a social movement.
You can call it a subculture or philosophy or movement, but social movement to me implies something with broad appeal.
It sounds like you're saying social movements by definition can't fail, which doesn't seem like the most sensible definition to me
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