If it is purely self-serving, I don't understand their motivation.
It seems clear that they would be better received by society if they claimed to have a "tool"/"machine" that can solve any problem, rather than keepers of an entity with a soul and consciousness.
Selling the “magic” is how to sell tools, which is why I used that word in the previous comment. We all know these things are tools, but customers need them to be magical.
Clarke predicted it and Jobs leveraged it. Customer don’t care how tools work - magic sells.
“any sufficiently advanced technology is indistinguishable from magic”
rhplus · · focus · HN ↗
Well funded company organizes PR event to shape the narrative that its product is more magical than it really is. News at 11.
ks2048 · · focus · HN ↗
It seems clear that they would be better received by society if they claimed to have a "tool"/"machine" that can solve any problem, rather than keepers of an entity with a soul and consciousness.
rhplus · · focus · HN ↗
Clarke predicted it and Jobs leveraged it. Customer don’t care how tools work - magic sells.
“any sufficiently advanced technology is indistinguishable from magic”
<a href="https://en.wikipedia.org/wiki/Clarke's_three_laws" rel="nofollow">https://en.wikipedia.org/wiki/Clarke's_three_laws
“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone”
<a href="https://www.apple.com/newsroom/2007/01/09Apple-Reinvents-the-Phone-with-iPhone/" rel="nofollow">https://www.apple.com/newsroom/2007/01/09Apple-Reinvents-the...
“magic is misdirection, psychology and technology you don’t understand”
<a href="https://news.ycombinator.com/item?id=49950676">https://news.ycombinator.com/item?id=49950676