If you can design something that a Baby Boomer can understand, then you have a mass market product at full scale. Otherwise your hopefully building something that a niche group finds attractive and that grows from there, outwards to scale.
Boomers are not a very valuable market for advertisers. The youngest boomers are 60 or older, and old people are mostly set in the products they buy and less influenced by advertising.
You sure about that? Granted this article is old but I doubt the underlying factors have changed. <a href="https://www.digitalcommerce360.com/2020/07/17/what-retailers-must-know-about-baby-boomer-consumers-part-1/" rel="nofollow">https://www.digitalcommerce360.com/2020/07/17/what-retailers...
Aboutplants · · focus · HN ↗
It’s boomers
rowls66 · · focus · HN ↗
4RealFreedom · · focus · HN ↗