What a bad piece. Optical is obsolete. Decathlon (here in France at least) has RFID on all their products, they're used as anti-theft, automatic tilling: you just put them in a box at the register and it knows what it is (also kills the chips once paid) and very likely they're used all along the logistic chain.
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Even if the customers does it, it still takes a lot more time and space than scanning a basket full of RFIDs labels. It literally takes seconds.