I am the creator of <a href="https://www.closient.com/" rel="nofollow">https://www.closient.com/ - a GS1 Digital Link Resolver (still building it, be gentle).
I have been deep into this space for a fair bit of time now. The real power is in Recalls and Return Fraud. There a ton of other nice things that this will empower of course. AMA - I will do my best to answer.
For some other stuff to read about how they can help have a poke at <a href="https://blog.closient.com/" rel="nofollow">https://blog.closient.com/
Not advertising - just trying to get the word out on 2D codes and RFID and what they provide consumers.
For those saying "Why not something else?" - it comes down to adoption - QR was just the more popular winner. While the register/till is where most of the scanning is happening the QR is just a normal URL and consumer can scan them.
At a fundamental level, if the website isn't the product, the product has been public-facing and/or created post-2025, and it's not coming from a multi-million funded tech business, I wouldn't dock points for a slopped website — let the team focus on maintaining and using skills related to the actual product, while still having a working website. Even if the visual and textual tone may be off-putting, a decent-looking slopped website is better than no website, I prefer being able to discover and interact with them at all than not.
Just don't bury the core concept of your product in marketing-slop on your website (this site is certainly pushing that limit for me).
Interesting, but your website looks completely AI-slopped.
HN readers are probably much deeper down the AI rabbit hole than people who buy barcode software. The fact you see and judge an AI-created website poorly doesn't mean customers of the product will.
It's possible that you're in the middle of the Venn diagram of barcode software buyers and HN readers though. In that case your comment is very insightful.
jensenbox · · focus · HN ↗
I have been deep into this space for a fair bit of time now. The real power is in Recalls and Return Fraud. There a ton of other nice things that this will empower of course. AMA - I will do my best to answer.
For some other stuff to read about how they can help have a poke at <a href="https://blog.closient.com/" rel="nofollow">https://blog.closient.com/
Not advertising - just trying to get the word out on 2D codes and RFID and what they provide consumers.
For those saying "Why not something else?" - it comes down to adoption - QR was just the more popular winner. While the register/till is where most of the scanning is happening the QR is just a normal URL and consumer can scan them.
reddalo · · focus · HN ↗
keerthiko · · focus · HN ↗
Just don't bury the core concept of your product in marketing-slop on your website (this site is certainly pushing that limit for me).
jensenbox · · focus · HN ↗
onion2k · · focus · HN ↗
HN readers are probably much deeper down the AI rabbit hole than people who buy barcode software. The fact you see and judge an AI-created website poorly doesn't mean customers of the product will.
It's possible that you're in the middle of the Venn diagram of barcode software buyers and HN readers though. In that case your comment is very insightful.
jensenbox · · focus · HN ↗
I am actually looking for feedback if they are giving it.
My hope was to help spread information about the upcoming changes to packaging but knew I might get the stings of criticism.
rjh29 · · focus · HN ↗
jensenbox · · focus · HN ↗
Not denying what it is.
Any suggestions on how to unslup it are always welcome.