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Your Big Mac might cost more if McDonald's AI thinks people nearby can afford it

38 points · 51 comments · bundie

  1. handoflixue · · focus · HN ↗
    "price food items differently depending on where they are bought"

    Everyone is aware that they have been doing this since forever, right?

    Like, you've traveled to a different location, and discovered prices are different in different cities?

    Or how prices downtown are usually higher?

    Some of the other companies discussed go beyond this, yes, but the headline is just absurd

    1. mingus88 · · focus · HN ↗
      This article expresses the issue so poorly I almost think it’s corporate propaganda

      The actual issue that is novel is dynamic pricing. Not just a location based rate, but surveillance that raises your individual price. In other words, at the same store, with the same item, we pay different prices because the store has determined you will pay more than me.

      Seattle is drafting legislation right now to outlaw this practice and predictably big supermarket chains are out there saying it is a war on discounts

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