His 1-hour videos could normally be condensed into 20 minutes of content, maximum. I think he has mostly good takes (some bad ones), but I’ve ceased watching because he doesn’t know how to make a point in a reasonable amount of words.
This is most YouTubers who get very popular due to having original and opinionated content on niche topics. They tend to identify (perhaps correctly, perhaps not) their idiosyncratic personalities and opinions as the primary cause of their initial popularity and repeatedly double down on it as they grow in popularity. This is also the explicit advice that the vast majority of big YouTubers give to aspiring or up-and-coming YouTubers.
And I’m not advising that they should do anything different! Who am I?! I’m just pointing out that the culture of YouTubers is fundamentally about deliberately subjecting yourself to the most extreme audience capture.
Yes, and longer videos allow for Youtube to insert more ad breaks. For viewers that are Youtube Premium subscribers, the revshare portion that goes to the creator also grows linearly with watchtime.
Additionally, "the algorithm" rewards channels that have a lot of watchtime & retention (because againg, this leads to more ad placement opportunities for Youtube). So if you are able to produce long-form videos that keep the viewers engaged and watching, your videos are more likely to be recommended, which reinforces the popularity of long videos.
brudgers · · focus · HN ↗
<a href="https://youtu.be/_KWdCqpXB7A" rel="nofollow">https://youtu.be/_KWdCqpXB7A
And of course complains.
But they are technologically informed complaints.
illusive4080 · · focus · HN ↗
tshaddox · · focus · HN ↗
And I’m not advising that they should do anything different! Who am I?! I’m just pointing out that the culture of YouTubers is fundamentally about deliberately subjecting yourself to the most extreme audience capture.
Bratmon · · focus · HN ↗
stingraycharles · · focus · HN ↗
hobofan · · focus · HN ↗
Additionally, "the algorithm" rewards channels that have a lot of watchtime & retention (because againg, this leads to more ad placement opportunities for Youtube). So if you are able to produce long-form videos that keep the viewers engaged and watching, your videos are more likely to be recommended, which reinforces the popularity of long videos.