I strongly believe A/B testing users without their knowledge and enthusiastic consent is unethical. If you don't have enough confidence in your changes to make them carte blanche, then don't make them at all. Users don't want their shit changing all the time.
Software changes before my eyes constantly via normal releases so I don’t really care if I’m part of an experiment or not.
That’s software though—I see your point for something like content. I’m already used to seeing the title or thumbnail of a YouTube video change as the result of an experiment “winning” but the content itself…that would very jarring.
OkayPhysicist · · focus · HN ↗
SaucyWrong · · focus · HN ↗
That’s software though—I see your point for something like content. I’m already used to seeing the title or thumbnail of a YouTube video change as the result of an experiment “winning” but the content itself…that would very jarring.