I strongly believe A/B testing users without their knowledge and enthusiastic consent is unethical. If you don't have enough confidence in your changes to make them carte blanche, then don't make them at all. Users don't want their shit changing all the time.
I think an important distinction being missed by those relying to you is that you seem to be saying that A/B testing is unethical when it is used to optimize human resource extraction (i.e. marketing).
(I have this weird feeling that you're not upset with blue/green deployments...)
OkayPhysicist · · focus · HN ↗
arcanemachiner · · focus · HN ↗
(I have this weird feeling that you're not upset with blue/green deployments...)