Slightly off topic. I've had exactly one consulting engagement come from LinkedIn, back in 2013. Someone met with a VC, was told they needed a Ruby on Rails developer, found me, and it was off to the races. That was it. No lead since, in any format. I paid for Premium for a while and eventually stopped.
I have connections, and friends occasionally like a comment when I share something. I'm convinced LinkedIn demotes anything that links off-platform, even in the comments. That makes it really hard to share a good blog post.
Honestly, I get more engagement on Facebook. My mom and in-person friends find what I do slightly interesting, at least when the algorithm decides to show it. Same story there, though. Links to a blog get buried compared to native content.
> I'm convinced LinkedIn demotes anything that links off-platform
This has been proven, they absolutely penalize off site links. The workaround is to put it in the comments, which they do not demote (yet). But engagement still matters for appearing on feeds. If you're not saying something controversial, you probably won't get a lot of engagement.
As someone who sometimes helps companies figure out content strategy, I am sorry to say that it is not true that linking in comments is safe -- this tends to penalize your post nowadays.
LinkedIn isn't alone here -- virtually every platform with an algorthmic feed penalizes both links and the obvious workarounds.
Not to defend the practice -- it's unfortunate because it trains younger users that attribution isn't important, it enables and incentivizes outright theft of content (good luck chasing down original sources after convincing yourself that it wasn't AI in the first place)
rietta · · focus · HN ↗
I have connections, and friends occasionally like a comment when I share something. I'm convinced LinkedIn demotes anything that links off-platform, even in the comments. That makes it really hard to share a good blog post.
Honestly, I get more engagement on Facebook. My mom and in-person friends find what I do slightly interesting, at least when the algorithm decides to show it. Same story there, though. Links to a blog get buried compared to native content.
jedberg · · focus · HN ↗
This has been proven, they absolutely penalize off site links. The workaround is to put it in the comments, which they do not demote (yet). But engagement still matters for appearing on feeds. If you're not saying something controversial, you probably won't get a lot of engagement.
vector_spaces · · focus · HN ↗
LinkedIn isn't alone here -- virtually every platform with an algorthmic feed penalizes both links and the obvious workarounds.
Not to defend the practice -- it's unfortunate because it trains younger users that attribution isn't important, it enables and incentivizes outright theft of content (good luck chasing down original sources after convincing yourself that it wasn't AI in the first place)