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McDonald's push to have AI price your Big Mac

62 points · 38 comments · Betelbuddy

  1. SMAAART · · focus · HN ↗
    > One pricing factor supercharged by AI: an estimate of how much each store’s patrons are willing to pay.

    How is this any different from businesses who do not have transparent pricing? E.g.: Enterprise SaaS; consultancy; architectural materials.

    1. Borborygymus · · focus · HN ↗
      A meal is a pretty simple fixed-cost item from a retail outlet, not a service with a complex set of dependencies and shifting requirements. The cost of the meal is predictable to the seller - dynamic pricing has only one purpose - gouging customers.

      If SaaS/consulting/architectural firms are engaging in price gouging of their customers, that is not an argument to bring the same to the fast food market.

      1. skeledrew · · focus · HN ↗
        The "cost" of anything is determined by supply and demand. Nothing fixed about pricing; it was always an arbitrary affair of "buy low, sell high" at every level. It's the very essence of Capitalism.

        Government regulation of course exists, but is a separate thing.

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