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The End of a Fair Price: Dynamic Pricing and the Normalization of Gouging

95 points · 128 comments · paimapi

  1. sib · · focus · HN ↗
    "Did you know that home insurers use aerial drones to study your rooftop? If the conditions signal neglect, they might cancel your coverage before an accident."

    While there are certainly some issues of concern in the article and the reviewed book, the above seems like exactly what insurance companies should be doing: pricing (or making available) coverage based upon risk.

    This is not much different from an auto insurance company raising your rates (or cancelling coverage) because you've received a number of speeding tickets, which implies increased future risk of loss.

    In fact, I received a letter from my homeowners insurance company a couple years ago stating that they would not renew our coverage due to conditions that they'd observed (clearly from aerial imagery) including overgrown bushes touching the walls of the house and some larger tree branches growing over the house.

    I had a landscaping company come and fix the issues, sent my own drone up to take new pictures, sent the company the pictures, and they agreed to continue coverage. And now my house has less future risk of damage. This seems like a win-win for both of us.

    1. curiouscavalier · · focus · HN ↗
      The issue is that often the data gathered and used with no consideration of other evidence. For example, I had a similar situation of home insurance sending a letter demanding I replace my roof based on drone footage. No issue was immediately obvious from the footage and we had just replaced the roof less than 5 years earlier. We had an inspection done and then sent both proof of replacement and the inspection report. We were told the drone footage alone would be used in their decision, and we still had to replace the roof to keep coverage.

      So it is not necessarily objective, fairly considered observations (and I think pretty different from speeding tickets). At least in our case it was maximally for the benefit of the insurer. I think that is relevant to their claimed premise.

      1. SoftTalker · · focus · HN ↗
        Never heard of this happening. It's weird anyway because roofs are something you're expected to maintain and are pro-rated. If you have storm damage to a 20 year old roof, your insurance is only going to pay for the estimated remaining life, not the full cost of a new roof.

        If the roof is beyond end-of-life they probably won't pay anything, as it's a predictable cost of owning a home not an unexpected loss which is what insurance is for. Same reason they won't pay to have a tree taken down just because it could fall and cause damage. You're supposed to maintain your property; insurance is for losses beyond normal wear and tear/maintenance expense.

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