DraftKings is using AI to behaviorally target chronic gamblers
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DraftKings is using AI to behaviorally target chronic gamblers
Unofficial Hacker News client; not affiliated with Y Combinator.
nunez · · focus · HN ↗
Wow, this actually sounds like an amazing idea!
> According to the New York Times, DraftKings is using its customers’ betting records to train a machine learning model to find losing gamblers. Once found, DraftKings sends these customers targeted advertising designed to lure them back to the site to place more bets—bets that DraftKings thinks will be losing ones. DraftKings has a business incentive to keep losing gamblers coming back to their site, because these are the users actually making DraftKings money.
God damn it.