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DraftKings is using AI to behaviorally target chronic gamblers

570 points · 432 comments · paimapi

  1. devonsolomon · · focus · HN ↗
    And I would add... There is a sophisticated ecosystem of profiling and psycho-managing potential addicts from before they've even signed up.

    Affiliates, data brokers, dodgy media inventory, credit bureaus, specialised CRMs (known to be leading edge on segmentation and ROI prediction) etc. etc.

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