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DraftKings is using AI to behaviorally target chronic gamblers

570 points · 432 comments · paimapi

  1. tedivm · · focus · HN ↗
    ProPublica had one of their reports work with gambling addition experts to see how DraftKings would respond to someone presenting signs of a gambling problem. It's a hell of a read, and makes it clear that this company is full of people with absolutely no ethics whatsoever.

    <a href="https:&#x2F;&#x2F;www.propublica.org&#x2F;article&#x2F;draftkings-sports-gambling-problem-vip-fanduel" rel="nofollow">https:&#x2F;&#x2F;www.propublica.org&#x2F;article&#x2F;draftkings-sports-gamblin...

    1. jimbo808 · · focus · HN ↗
      &gt; this company is full of people with absolutely no ethics whatsoever

      I believe this applies to any company which sells an inherently harmful, predatory, and addictive product or service

      1. skippyboxedhero · · focus · HN ↗
        It isn&#x27;t inherently addictive. Gambling addiction is significantly less common than alcohol addiction, and has no properties that make it inherently addictive to someone who is not predisposed towards that addiction (unlike drugs, for example, which are inherently addictive to all humans).

        Some slot machines&#x2F;casino games are designed to appeal to problem gamblers. DK and co, however, do not design these games, and state regulators do already control aspects of their design. For online operators, this doesn&#x27;t represent most of their revenue and, I suspect, most would be quite happy not to provide these products.

        1. dcss_gardener · · focus · HN ↗
          The real number we want evaluate is &quot;what percent of the revenue comes from people experiencing significant negative consequences from the product.&quot;

          For alcohol that number is something like 2&#x2F;3 revenue from the top 10% of drinkers, who drink an order of magnitude more than the decile below them. I doubt gambling is very different but if you have more info I&#x27;m happy to hear it.

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