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DraftKings is using AI to behaviorally target chronic gamblers

570 points · 432 comments · paimapi

  1. NichoPaolucci · · focus · HN ↗
    “Gambling company leans into its target demographic”

    I worked with a state lottery that did similar things. Their target demographic was the “every day players” that would compulsively buy at the gas station.

    I quit that job because it seems to be morally wrong.

    Betting apps are just this taken to the extreme, I feel for people with this addiction but it’s not going away anytime soon.

    1. jleehn · · focus · HN ↗
      > “Gambling company leans into its target demographic”

      This was my takeaway as well. Is anyone surprised at this outcome?

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