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DraftKings is using AI to behaviorally target chronic gamblers

570 points · 432 comments · paimapi

  1. tedivm · · focus · HN ↗
    ProPublica had one of their reports work with gambling addition experts to see how DraftKings would respond to someone presenting signs of a gambling problem. It's a hell of a read, and makes it clear that this company is full of people with absolutely no ethics whatsoever.

    <a href="https:&#x2F;&#x2F;www.propublica.org&#x2F;article&#x2F;draftkings-sports-gambling-problem-vip-fanduel" rel="nofollow">https:&#x2F;&#x2F;www.propublica.org&#x2F;article&#x2F;draftkings-sports-gamblin...

    1. gigatree · · focus · HN ↗
      Would love to be a fly on the wall in whatever board room in the world has somebody saying “yes, we could increase profits by doing X, but that would be unethical so of course we won’t”
      1. hnlmorg · · focus · HN ↗
        What usually happens is they talk about statistics rather than demographics. Eg “when doing x we’ve seen a 5% rise in engagement but a 50% rise in spend from those engaged”

        Nobody is actually blind to the reality of the stats but this kind approach makes it both easier to dehumanise their actions as well as giving them plausible deniability when asked if they target specific demographics such as addicts.

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