DraftKings is using AI to behaviorally target chronic gamblers
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DraftKings is using AI to behaviorally target chronic gamblers
Unofficial Hacker News client; not affiliated with Y Combinator.
bunderbunder · · focus · HN ↗
My data science graduate program had a class that analyzed major data science success stories. The very first one covered how Caesar's Entertainment built models and ran experiments to identify their "most valuable customers", figure out how to predict when they were getting ready to leave the casino, and intervene with incentives and perks designed to get them to stay and keep gambling. And also how all of their competitors rushed to implement their own programs in response.
Look at it from the casino's perspective: their entire business model is centered on exploiting quirks of human psychology to separate people from their money. Expecting prosocial behavior from them is like expecting a squirrel to ignore your bird feeders.
omnicognate · · focus · HN ↗
prepend · · focus · HN ↗
We’re being targeted to buy $100k cars we don’t need. Not much worse than being targeted to gamble an extra $10k.
dumberquestions · · focus · HN ↗
wordpad · · focus · HN ↗
Outside of vice taxes being a socially acceptable way to tax the poor.
hananova · · focus · HN ↗
Same goes for banning advantage players. Why? The people that can successfully do it are a vanishingly small group, and even if every single one of them picks your casino because it doesn’t ban advantage players, the sheer amount of incompetent advantage players that would try alongside those would make it so you still turn a profit.
Peaches4Rent · · focus · HN ↗