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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. alexandre_m · · focus · HN ↗
    > while young people are drinking less alcohol due to health and financial concerns

    My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.

    It's a nice claim to say they are more responsible, but it tells an incomplete story.

    1. smolder · · focus · HN ↗
      Wine is also sweet and sweetness is unhealthy. Part of the Gen Z crowd that doesn't give a shit about wine is correctly disillusioned with flawed culture. We don't live in a world where you can get by growing grapes and making wine at your small vineyard. It's industrial. There is no bottle of wine actually worth $1000 to anyone with a sense of pragmatism and the fact such expensive wine exists just turns people off from caring about wine. A lot of societal ills come from the fact that we have old people unwilling to change running the world. Gen Z is doing okay considering the rent-laden prison they grew up in.
      1. askjdfksdbfhk · · focus · HN ↗
        >Wine is also sweet and sweetness is unhealthy.

        Scrunching up my face trying to figure out how to respond to this...

        I think you are right that a lot of the wine which people consume, the mega industrial mass volume stuff sold in supermarkets, is a bit sweet, although often not by a lot--Josh and Bota Box, two of the biggest brands, have like 5-10 g/L of sugar. Stuff like La Marca Prosecco and Barefoot Pink Moscato is noticeably sweeter.

        However, in general, I don't think it's fair to say "wine is sweet". Wine in general is not sweet outside of certain styles that are intended to be so. If you grow grapes, crush them, and ferment them, the fermentation will generally run until the yeast run out of sugar, leaving only trace amounts behind.

        I've noticed that a lot of people who don't have that much experience with wine will tend to mis-identify things as sweetness when they're really noticing some other aspect of the wine.

        1. smolder · · focus · HN ↗
          Sorry, but you're wrong that wine isn't overwhelmingly sweet. The standard is about 15% alcohol and lots of sugar that has not been turned into alcohol. There are dry versions, but they are rare, just like dry hard ciders are rare. Sugary shit is what sells to the fat gluttons who prop up the industry.
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