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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. alexandre_m · · focus · HN ↗
    > while young people are drinking less alcohol due to health and financial concerns

    My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.

    It's a nice claim to say they are more responsible, but it tells an incomplete story.

    1. BLKNSLVR · · focus · HN ↗
      My observation is that the young people who do drink aren't going for beers and wines, which are tastes that can take time to acquire, they're going for sweet liquors and premix cans of fizz.

      Getting Gen-z to even get close enough to the glass to smell a nice red is a challenge. And when they do, they seem to recoil rapidly.

      Anecdata only.

      1. willtemperley · · focus · HN ↗
        I'm not surprised.

        There's untold levels of chemicals in wine. Organic wine is BS in Europe, organic vineyards actually use more chemicals like giant quantities of copper sulphate. The US is actually a lot better than Europe in this regard.

        Source: My father owned a vineyard in France before he keeled over with a subarachnoid haematoma after drinking 3 glasses of Rose at lunchtime.

        1. GJim · · focus · HN ↗
          > There's untold levels of chemicals in wine.

          Such as dihydrogen monoxide?

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