California farmers are struggling to sell grapes as demand for wine drops
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California farmers are struggling to sell grapes as demand for wine drops
Unofficial Hacker News client; not affiliated with Y Combinator.
alexandre_m · · focus · HN ↗
My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.
It's a nice claim to say they are more responsible, but it tells an incomplete story.
BLKNSLVR · · focus · HN ↗
Getting Gen-z to even get close enough to the glass to smell a nice red is a challenge. And when they do, they seem to recoil rapidly.
Anecdata only.
moooo99 · · focus · HN ↗
Born in 1999, I qualify as GenZ. All my peers drink beer, which is unsurprising given the strong cultural presence. But more and more people have been moving to alcohol free beer, which is becoming more and more widespread. Loads of breweries reacted and started with alcohol free beers, even the ones you would have never expected, like Augustiner Bräu in Munich.
Pretty much all surveying data for my home country for the last few years suggests that GenZ is just drinking less alcohol overall. While there probably are some shifts within the consuming population, that does not fully explain the shift away from the alcoholic staples.