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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

alexandre_m · 1790644533 · focus · HN ↗
> while young people are drinking less alcohol due to health and financial concerns
My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.
It's a nice claim to say they are more responsible, but it tells an incomplete story.
1. Reptur · 1790649637 · focus · HN ↗
  My guess people are more stressed. Gallup has Gen z drinking more spirits. Preferred drink Ages 18–34 Liquor / Spirits 38%, Beer 36%, Wine 24% <a href="https://news.gallup.com/poll/713534/americans-drinking-remains-record-low.aspx" rel="nofollow">https://news.gallup.com/poll/713534/americans-drinking-remai...
  1. noisy_boy · 1790655568 · focus · HN ↗
    Uneducated guess: wine is seen as more of an "older people's" drink making it uncool for gen-Z?
    klardotsh · 1790658817 · focus · HN ↗
    Or it's just bang-for-buck. If a bottle of vodka can be had for anywhere even vaguely in the ballpark of a bottle of wine (and at the grocery store scale, they often are: say, $15-20 for the wine and $20-30 for the vodka), then vodka (and maybe mixers) is gonna deliver a whole lot more intoxication per dollar.
    I guess I just wrote a much longer variation of "candy is dandy, but liquor is quicker", eh?
    (this is not drinking advice, folks: you'll do plenty more damage plenty faster with liquor, too)
    TeMPOraL · 1790663610 · focus · HN ↗
    Probably, yeah. N=1 but that's what I remember from my university years. Wines were for dating; cheap beers and vodka with cola or juices was for general socializing.

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