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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. alexandre_m · · focus · HN ↗
    > while young people are drinking less alcohol due to health and financial concerns

    My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.

    It's a nice claim to say they are more responsible, but it tells an incomplete story.

    1. theholygrail · · focus · HN ↗
      Yeah, and a lot of them still drink. They just don't buy wine.

      The grocery-store bottle lost to seltzers and stuff that comes in a can. That's a worse problem for a grape grower than people being sober.

      1. eastbound · · focus · HN ↗
        Also fitness. The Covid "sheltered" population is also the Instagram generation, it's easier to get inspired, feel pressure from social media, or find information about how to become muscular. It's at odds with drinking.
        1. TJSomething · · focus · HN ↗
          There could be a link there. I've known people with eating disorders who only drink spirits because of the calorie content.
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