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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. dluan · · focus · HN ↗
    Because of years of trade war, American wine industry is taking a beating around the world and a lot of Australia, NZ, and South Africa is picking up that slack. Even niche producers like Chinese and Japanese wine industry are very quickly maturing into real home-grown industries. The biggest market for California has always been Asia, and it's been near impossible to stumble into Opus One the way you used to be able to in Tokyo, Hong Kong, Beijing, etc.

    Old world has always been able to be flexible, eating these kinds of punches by pivoting into NA or brandy during gluts, and demand has less fluctuations. This contraction, like a lot of everything else happening in the US, maybe was already coming because of some trends overlapping, but policy threw gasoline onto a combustible and fragile situation.

    1. hattmall · · focus · HN ↗
      Ok, so does this mean prices in the US will go down? I keep seeing stuff about countries shifting away from US goods but prices seem to continue to rise.
      1. brewdad · · focus · HN ↗
        Companies will try to make up lost sales by serving American "whales", especially in a luxury good like wine. I would expect prices to rise here in the short term and then the market will decide whether that means those of us outside the 1% stretch our budgets to keep buying or turn to the cheaper options.

        Kind of like the Super Bowl and other major sporting events. Normies can make that their "major trip" for the year but mostly they want to sell their multi-thousand dollar tickets to folks who will be at the next big thing the following month.

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