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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. toomuchtodo · · focus · HN ↗
    If you’re a domestic US wine lover, now is a great time to be buying if you have the space to store it.
    1. JumpCrisscross · · focus · HN ↗
      :D

      That said, American wine—and California wine in particular—has a bit of an IPA problem inasmuch as there is a lot of overpriced, overproduced swill being priced exceptionally high by international standards.

      1. _jwr · · focus · HN ↗
        It is incredibly difficult to sustainably run a winery in California. The margins are often negative without operating at a large scale, which is part of why the industry has consolidated heavily over the past few decades.

        Often times, wealthy people buy wineries as a hobby to dabble in, but end up selling and calling it a day before it drains their cash. If you want to buy wine for cheap that is made in California, buy mass-market wine.

        Smaller brands are generally expensive because that price is necessary to sustain operations, but most of the time that fails, and the owners end up selling.

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