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California farmers are struggling to sell grapes as demand for wine drops

389 points · 987 comments · randycupertino

  1. 1970-01-01 · · focus · HN ↗
    If demand is down globally, sell the land already. People will do everything except the hardest thing.
    1. floatrock · · focus · HN ↗
      If you sell the land the rip up the vines, you've destroyed the winegrowing capacity.

      That's fine if you believe this is a long-term trend and creative destruction needs to replace it with something. Maybe it will even be more economically productive than a strip mall or a subdivision. (Maybe...)

      That's less fine if you think this is due to temporary fluctuations in demands, such as say decreased demand of american goods due to either economic status or perception of american goods in global markets. That framing is one where some stupid national-level moves may have destroyed or consolidated american economic might. And whether consolidation is the same thing as destruction, it at least decreases competition and increases mediocrity, which reading between the lines on your tone is something I suspect you in theory might support.

      1. jjk166 · · focus · HN ↗
        The decrease in consumption predates the current trade issues. Peak domestic wine consumption was in 2021 and has been falling rapidly ever since. There hasn't been a decrease in demand of this magnitude or duration since the 80s. Despite several years of declining consumption, per capita consumption remains over 50 percent above historical baseline. Combined with demographic changes that will decrease avid wine consumers as a fraction of the population, it's quite clear that the 2010s bubble was the short term abnormality.
    2. s1artibartfast · · focus · HN ↗
      And do what with it?
    3. [deleted] · · focus · HN ↗

      [deleted]

    4. ltbarcly3 · · focus · HN ↗
      People generally do find that the hardest thing to do is ... the hardest thing. You might say that this is a tautology.
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