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PostmarketOS is rebranding as Nura

189 points · 65 comments · HotGarbage

  1. NoboruWataya · · focus · HN ↗
    I did think postmarketOS was a bit of an awkward name but it was also widely recognised, at least in Linux nerd circles. I guess this will cause a bit of confusion in the short term but hopefully lead to broader recognition in the longer term. Though the obstacles to Nura's growth are probably not primarily branding-related.
    1. lucb1e · · focus · HN ↗
      Yeah, I was trying to think of a mnemonic to remember this new name but I'm coming up short. The old one was indeed... somehow 'post-market' isn't the best vibe so I do get the point of a rebrand in general
      1. card_zero · · focus · HN ↗
        So the name comes from nuraghe, a kind of ancient stone tower in Sardinia, intending to convey stability and strength. But nura is already a Sardinian word, it seems, for "daughter-in-law". Daughters-in-law can be strong and stable too, of course, so it doesn't matter much.
    2. JeremyNT · · focus · HN ↗
      Yeah the old name was not good so I get the desire to rebrand, although I'm not sure this is much better.
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