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The Copilot+ PC brand is dead

122 points · 115 comments · bj-rn

  1. stefan_ · · focus · HN ↗
    We laugh at Google being deadly behind with Gemini but is there a place that has fumbled it like Microsoft? I guess Apple comes close, but with them you get the feeling they were never in it to begin with.
    1. sys_64738 · · focus · HN ↗
      Apple "Intelligence" being behind is now being sold as a value add by the Apple fanbois.
      1. Rohansi · · focus · HN ↗
        You can't be behind if you don't allow competition.
      2. marcosdumay · · focus · HN ↗
        I dunno about people that buy their products. But being behind on AI is absolutely a positive for their stocks.
        1. bitpush · · focus · HN ↗
          I dont think Apple is sleeping on AI, they are trying really hard. Look at their recent announcements - AI features everywhere.
          1. marcosdumay · · focus · HN ↗
            They are doing a very sensible approach of not trying to be the top AI researchers around, and either hiring or using commodity stuff on their products trying to find an application.

            That's what basically all big techs should have done. And Oracle too.

            Again, I have no idea if they found any good use for it on their applications, but they are the only one integrating it right.

      3. expedition32 · · focus · HN ↗
        I buy cheap Android phones because they don't do AI.
    2. fnord123 · · focus · HN ↗
      Microsoft has between a 27 and 32% stake in OpenAI

      <a href="https:&#x2F;&#x2F;blogs.microsoft.com&#x2F;blog&#x2F;2025&#x2F;10&#x2F;28&#x2F;the-next-chapter-of-the-microsoft-openai-partnership&#x2F;" rel="nofollow">https:&#x2F;&#x2F;blogs.microsoft.com&#x2F;blog&#x2F;2025&#x2F;10&#x2F;28&#x2F;the-next-chapter...

      1. rsynnott · · focus · HN ↗
        Ah, the Yahoo approach.

        (At the point where Yahoo was in fairly severe decline, it made a large investment in Alibaba at a very low price; Yahoo continued to advance towards complete irrelevance, but the chunk of Alibaba buoyed it up for a while.)

    3. techteach00 · · focus · HN ↗
      I pay for chatgpt and Gemini and I don&#x27;t know why because you are correct.

      The funny part? I&#x27;m afraid to cancel gemeni because maybe Google will retaliate by closing my Google account lol?

    4. donmcronald · · focus · HN ↗
      Siri “summarized” a two line text message for me yesterday. It’s using compute for that which affects battery life. Pure trash.
    5. airstrafer · · focus · HN ↗
      Microsoft will be fine -- insufferably boring and non-innovative, but fine. They will be the AI slop middleware for enterprise. Your average enshittified corporate AI integration will go through Office365, Windows, or some other MS product.

      What won&#x27;t happen is on-device models running on consumer windows PCs (the Copilot+ idea).

      1. fodkodrasz · · focus · HN ↗
        It will, just later than MS possibly hoped so. The local dictation, TTS and stuff will be great until then. The marketing oversold it, and the execution strategy was bad, the branding totally messed up, as standard Microsoft. The other day I just told a friend on this topic: There should be about 3 Copilot products.

        - Windows Copilot &#x2F; Copilot Personal: Dictation (in non English also), good voice control for pretty much all OS features. Text to Speech. Local RAG search for documents, images. Lots of place for accessibility improvements for those needing assistive technologies (which could be an important marketing aspect for Windows). Some light image editing maybe. Calendar support? No proper dedicated calendar app anymore in windows though... - Office Copilot: Proper XLS, Email features. This probably mostly cloud based. Proper calendar support, quota for cloud agentic work where you can offload some tasks, eg. email summarization, teams&#x2F;slack summarization, calendar meetings organization (for multiple people, it can be a pain when some meetings need to be moved and need to organize for 5+ people) - Copilot Code &#x2F; Github Copilot. The one many know here.

        Nothing groundbreaking, and clear communication could communicate the value it has. Hey, Microsoft, no need to thank me, just make Start menu usable once again and do away with the rounded corners and invisible borders... Oh, and add a mandatory window header to the chrome, where windows can be grabbed to move around, plus alt+click i3wm style. VS Code is one of the worst offenders in this aspect.

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