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Fifteen years later, the Apple Cards origin story

437 points · 120 comments · ksec

  1. woadwarrior01 · · focus · HN ↗
    > For one, Apple was unwilling to have visible barcodes printed on the envelopes — but it wanted every step of the shipping and delivery of your card tracked. That wasn’t something the US Postal Service did. Apple and the printing company created an invisible barcode that was sprayed on the envelope, visible only under certain UV light, so that the envelope itself would remain unadulterated. And the USPS agreed to scan cards when sent, when processed at mail facilities, up to and including when they went out on a mail truck for delivery.

    This is classic Steve Jobs. Sheer force of will.

    1. sneak · · focus · HN ↗
      The amount of work that went into getting regulators IN EVERY JURISDICTION IN THE WORLD to let Apple put the regulatory markings behind an info button in the OS (instead of printed on the device) just so that the back of the phone can be clean of all text and iconography except the Apple is absolutely mindblowing.

      I appreciate it SO MUCH. I remember on the 7 or 8 when it happened how totally blown away I was.

      Now there’s less visual/symbol spam in my daily view of an object I (and billions of others) use constantly. This stuff is way more important than people think.

      1. Razengan · · focus · HN ↗
        And removing the indicator lights from most of their chargers! unlike the twinkling stars of other companies that blind you while you're trying to sleep.

        Honestly only dumbasses wouldn't appreciate these small things that accumulate to a big difference, just instinctively downvoting from bumache just because it's Apple

        I remember the moronic Samesung ads that made fun of the iPhone 4 or 5 for moving the headphone jack to the bottom of the phone.. not realizing that it made it easier for people it put in their pockets while letting a headphone or charging cable go straight up.

        1. zbentley · · focus · HN ↗
          MagSafe chargers have lights though?
          1. catach · · focus · HN ↗
            Well. Apple reuses the branding. The MagSafe chargers for Mac do have indicator lights, while the MagSafe chargers for iPhone do not.

            The magnetic chargers for Apple Watch also do not have lights. Neither do the USB-C cables for iPads and AirPods. I assume the newest AirPod cases still have charging lights though.

            1. Barbing · · focus · HN ↗
              >MagSafe chargers for Mac do have indicator lights

              Since we lost the on-MacBook charging lights (RIP).*

              Apple Watch: set watch on charger or tap watch screen to check status. Same for iPhone. Tap AirPods case to see charging light as well.

              *Guess I’ve survived without this, but it was a bummer my first Mac without it.

              1. catach · · focus · HN ↗
                Really good point that those indicators are on-demand rather than always-on.
                1. Barbing · · focus · HN ↗
                  Succinct summary.

                  Ooh, “Your Apple Watch is fully charged.” notification on iPhone, that’s nice too. (Can sometimes just charge while showering/etc. and not think about it though.)

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