> For one, Apple was unwilling to have visible barcodes printed on the envelopes — but it wanted every step of the shipping and delivery of your card tracked. That wasn’t something the US Postal Service did. Apple and the printing company created an invisible barcode that was sprayed on the envelope, visible only under certain UV light, so that the envelope itself would remain unadulterated. And the USPS agreed to scan cards when sent, when processed at mail facilities, up to and including when they went out on a mail truck for delivery.
During my time at Apple one of the coolest talk I attended was about the process Apple went through to send a camera to the International Space Station and train astronauts how to use to use it to capture footage to be used as a screensaver in one of the earlier Apple TV versions.
Wow, I always assumed they used video released by NASA, not that they sent a camera to space specifically to have astronauts take the video they wanted.
I’d imagine most companies would laugh someone out of the room for suggesting something like that. That’s why those other companies seem like the Temu version of Apple.
Yeah, I learned that there is a whole process to rent astronauts in space by the hour for experiments or whatever. There was a part in that talk about sending the camera up that I don't remember, but I wish I did.
A separate part of the same talk was about a different screensaver. The flyovers through the cities and how they used math to figure out the exact time and place for the lens flares so they would be real. They also talked about removing all the billboards/ads from the buildings.
woadwarrior01 · · focus · HN ↗
This is classic Steve Jobs. Sheer force of will.
bradly · · focus · HN ↗
al_borland · · focus · HN ↗
I’d imagine most companies would laugh someone out of the room for suggesting something like that. That’s why those other companies seem like the Temu version of Apple.
bradly · · focus · HN ↗
A separate part of the same talk was about a different screensaver. The flyovers through the cities and how they used math to figure out the exact time and place for the lens flares so they would be real. They also talked about removing all the billboards/ads from the buildings.
It was all just great stuff.