> For one, Apple was unwilling to have visible barcodes printed on the envelopes — but it wanted every step of the shipping and delivery of your card tracked. That wasn’t something the US Postal Service did. Apple and the printing company created an invisible barcode that was sprayed on the envelope, visible only under certain UV light, so that the envelope itself would remain unadulterated. And the USPS agreed to scan cards when sent, when processed at mail facilities, up to and including when they went out on a mail truck for delivery.
Someone who cares about the barcode tends to care about other details. In some ways it's like the band riders that have silly things like no brown m&m's.
I literally thought of brown m&ms when I read your first sentence and have to say this way of thinking has to be some kind of mega baloney, no offense. I would be more concerned if someone actually spent time sorting brown m&ms because it means I'm dealing with people pleasers that waste time on nonsense, thus not having time for more important things.
As for the design details, the proof is in the pudding. If they sold well then the person with this idea understood the vapidness of his customers to the point of contempt. But I am reminded of how things like design evolve from being there to solve a problem to over time becoming the problem itself that needs solving and the actual focus. But I don't think this is a good way to deal with things.
From a systems perspective, the brown M&Ms are a "canary" (a.k.a. "sentinel indicator"). If a venue can't handle that or simply decides that it's "mega baloney" and ignores it, one can no longer assume that they've done anything competently, or at all.
And as somebody who has been on the receiving end of funny riders, a simple message to the talent’s team indicating you saw it but that you don’t plan to carry it out is usually sufficient. All they care about is whether or not you were paying attention.
woadwarrior01 · · focus · HN ↗
This is classic Steve Jobs. Sheer force of will.
Mistletoe · · focus · HN ↗
matwood · · focus · HN ↗
locallost · · focus · HN ↗
As for the design details, the proof is in the pudding. If they sold well then the person with this idea understood the vapidness of his customers to the point of contempt. But I am reminded of how things like design evolve from being there to solve a problem to over time becoming the problem itself that needs solving and the actual focus. But I don't think this is a good way to deal with things.
CharlesW · · focus · HN ↗
Forgeties79 · · focus · HN ↗