> For one, Apple was unwilling to have visible barcodes printed on the envelopes — but it wanted every step of the shipping and delivery of your card tracked. That wasn’t something the US Postal Service did. Apple and the printing company created an invisible barcode that was sprayed on the envelope, visible only under certain UV light, so that the envelope itself would remain unadulterated. And the USPS agreed to scan cards when sent, when processed at mail facilities, up to and including when they went out on a mail truck for delivery.
Someone who cares about the barcode tends to care about other details. In some ways it's like the band riders that have silly things like no brown m&m's.
"When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."
I think this depends on your goal. You can plausibly make either a cabinet that is beautiful all the way through, or one that is beautiful on the outside without wasting money. Both are pretty reasonable choices.
woadwarrior01 · · focus · HN ↗
This is classic Steve Jobs. Sheer force of will.
Mistletoe · · focus · HN ↗
matwood · · focus · HN ↗
woadwarrior01 · · focus · HN ↗
"When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."
mitxela · · focus · HN ↗
sneak · · focus · HN ↗
We are talking about fundamentally unreasonable people who make literally insane products. Some called them insanely great.
We don’t want reasonable choices. We want change.
Here’s to the crazy ones.
(It breaks my heart that most in Apple management these days are quite thoroughly sane.)