> For one, Apple was unwilling to have visible barcodes printed on the envelopes — but it wanted every step of the shipping and delivery of your card tracked. That wasn’t something the US Postal Service did. Apple and the printing company created an invisible barcode that was sprayed on the envelope, visible only under certain UV light, so that the envelope itself would remain unadulterated. And the USPS agreed to scan cards when sent, when processed at mail facilities, up to and including when they went out on a mail truck for delivery.
Someone who cares about the barcode tends to care about other details. In some ways it's like the band riders that have silly things like no brown m&m's.
woadwarrior01 · · focus · HN ↗
This is classic Steve Jobs. Sheer force of will.
Mistletoe · · focus · HN ↗
matwood · · focus · HN ↗
bookofjoe · · focus · HN ↗