> For one, Apple was unwilling to have visible barcodes printed on the envelopes — but it wanted every step of the shipping and delivery of your card tracked. That wasn’t something the US Postal Service did. Apple and the printing company created an invisible barcode that was sprayed on the envelope, visible only under certain UV light, so that the envelope itself would remain unadulterated. And the USPS agreed to scan cards when sent, when processed at mail facilities, up to and including when they went out on a mail truck for delivery.
Not only an untrue statement, but also a sadly incurious way to approach someone else's design choice. Yes, it was an enormous amount of work and invention to achieve a desired effect, but the effect is striking in an environment that is otherwise plastered with everyday visual clutter.
Minimalism is difficult and expensive to achieve. Some people consider that effort worthwhile.
woadwarrior01 · · focus · HN ↗
This is classic Steve Jobs. Sheer force of will.
Mistletoe · · focus · HN ↗
simmer · · focus · HN ↗
Minimalism is difficult and expensive to achieve. Some people consider that effort worthwhile.