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"Someone just sent me an ad that features an AI version of me. What do I do?"

21 points · 11 comments · pavel_lishin

  1. coldfloor · · focus · HN ↗
    A reverse image search of the guy turns up a bunch of different ad campaigns, most prominently for something called Darigold.

    From their site:

    - <a href="https:&#x2F;&#x2F;www.darigold.com&#x2F;wp-content&#x2F;uploads&#x2F;Product-Card-Lifestyle-Menu-Large-Retina-800-x-1020-pixels-4-400x510.png" rel="nofollow">https:&#x2F;&#x2F;www.darigold.com&#x2F;wp-content&#x2F;uploads&#x2F;Product-Card-Lif...

    Here&#x27;s two from the photographer&#x27;s site who worked on the ad:

    - <a href="https:&#x2F;&#x2F;www.chrisozer.com&#x2F;portfolio&#x2F;product?itemId=5bb25amf1twghztwwr2gwv9jpxvanm" rel="nofollow">https:&#x2F;&#x2F;www.chrisozer.com&#x2F;portfolio&#x2F;product?itemId=5bb25amf1...

    - <a href="https:&#x2F;&#x2F;www.chrisozer.com&#x2F;portfolio&#x2F;product?itemId=onjuiki2x3tzzs2qef2zam42sbk2be" rel="nofollow">https:&#x2F;&#x2F;www.chrisozer.com&#x2F;portfolio&#x2F;product?itemId=onjuiki2x...

    And this one on the portfolio page of the &quot;hair and make-up artist:&quot;

    - <a href="https:&#x2F;&#x2F;lucabuzas.com&#x2F;portfolio&#x2F;darigold-commercial-los-angeles-hair-and-makeup-artist&#x2F;" rel="nofollow">https:&#x2F;&#x2F;lucabuzas.com&#x2F;portfolio&#x2F;darigold-commercial-los-ange...

    He&#x27;s also here in the upper right, I think in a Fruit of the Loom commercial:

    - <a href="https:&#x2F;&#x2F;www.ehy.com&#x2F;wp-content&#x2F;uploads&#x2F;2025&#x2F;04&#x2F;EHY-Sliders_3_rev.jpg" rel="nofollow">https:&#x2F;&#x2F;www.ehy.com&#x2F;wp-content&#x2F;uploads&#x2F;2025&#x2F;04&#x2F;EHY-Sliders_3...

    So to me that means this is either a real ad with real people, and the female model just happens to look like the OOP. Or the people who made this ad stole the guy&#x27;s likeness, too. But stealing the face of a guy who&#x27;s job is doing ads, to make an ad, seems pretty ballsy.

    I guess a third option is the guy doesn&#x27;t exist at all, and all of that stuff is a rabbit hole of inauthenticity.

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