It’s CLV (customer lifetime value): the integral of the MRR. Something most companies mentioned on HN should understand though it feels like Apple is the only one that takes it seriously
(And with Apple’s new CEO, the early signs are that commitment is headed for the ash heap as well, but it seems the Mafia may have a longer horizon)
I think the “early signs” are a reference to this? <a href="https://techcrunch.com/2026/09/06/phil-schillers-app-store-exit-reportedly-driven-by-wariness-over-future-plans/" rel="nofollow">https://techcrunch.com/2026/09/06/phil-schillers-app-store-e...
gumby · · focus · HN ↗
(And with Apple’s new CEO, the early signs are that commitment is headed for the ash heap as well, but it seems the Mafia may have a longer horizon)
keeda · · focus · HN ↗