This is the next level of PowerPoint presentations.
I just had a look at the example videos. Really, what is gained here?
Back in the days, when I made websites or home pages for clients, my first question was: "What's your message you want to tell with your website?" Sometimes the client couldn't answer this, because he simply wanted a website for the sake of having a website. But a website without a message is meaningless more or less.
Like with so many facets of the AI industry, I can't think of anything other than ads and spam.
That said, there was an entire industry out there cranking out these """fun""" explainer videos, so there must be some market for it out there.
In contrast to some powerpoint, what is gained here is that you get to extinguish a couple species at every render. But it's ok because you'll get a bonus and donate 1% to the WWF.
> "What's your message you want to tell with your website?" Sometimes the client couldn't answer this, because he simply wanted a website for the sake of having a website.
A good consultant / contractor understands the implicit requirements and is able to ask the right questions that the client is able to answer instead or planting traps, gotchas, and acting like a mean teacher examining a naughty student.
Yes, likely the client wanted a website because it was trendy and competitors were starting to have websites and he didn't want to be left behind. Now, that you sneered enough at this business wanting to stay in business, you can actually advise them. Maybe they don't have a message. Maybe they never had to think about things that way, because they never made this type of branding decisions and operated in the old offline word, based on word of mouth, old types of ads, phone calling people whatnot.
And a website can be quite meaningful without branding messaging. For example a valid message is: this is our address, this is our phone number, here is our team, our product descriptions and so on. Or for that type of business: the opening hours, etc.
I think this is part of the reason users like working with AI better, because it actually helps them get to the thing they actually want, instead of gatekeeping and testing whether the client is worthy and deserving enough to have a website made for them.
Absolutely spot on. Same thing goes on with interviewers trying to one up, trick, and feel superior to the candidate they’re interviewing instead of assessing capability/fit.
> a website without a message is meaningless more or less.
meh, I don't care about the message of your business, I just want the ADDRESS and OPENING HOURS. Why is that so hard to put up front and center and instead I've got to scroll past videos and hero images and chatbots and dickovers and embedded interactive maps without the actual address showing argh </rant>
Aldipower · · focus · HN ↗
Back in the days, when I made websites or home pages for clients, my first question was: "What's your message you want to tell with your website?" Sometimes the client couldn't answer this, because he simply wanted a website for the sake of having a website. But a website without a message is meaningless more or less.
igleria · · focus · HN ↗
jeroenhd · · focus · HN ↗
That said, there was an entire industry out there cranking out these """fun""" explainer videos, so there must be some market for it out there.
98codes · · focus · HN ↗
Not anymore, looks like.
PhilippGille · · focus · HN ↗
When I visit a website, I'm usually looking for information and not for a message.
Aldipower · · focus · HN ↗
lapinot · · focus · HN ↗
bonoboTP · · focus · HN ↗
A good consultant / contractor understands the implicit requirements and is able to ask the right questions that the client is able to answer instead or planting traps, gotchas, and acting like a mean teacher examining a naughty student.
Yes, likely the client wanted a website because it was trendy and competitors were starting to have websites and he didn't want to be left behind. Now, that you sneered enough at this business wanting to stay in business, you can actually advise them. Maybe they don't have a message. Maybe they never had to think about things that way, because they never made this type of branding decisions and operated in the old offline word, based on word of mouth, old types of ads, phone calling people whatnot.
And a website can be quite meaningful without branding messaging. For example a valid message is: this is our address, this is our phone number, here is our team, our product descriptions and so on. Or for that type of business: the opening hours, etc.
I think this is part of the reason users like working with AI better, because it actually helps them get to the thing they actually want, instead of gatekeeping and testing whether the client is worthy and deserving enough to have a website made for them.
sowhat1 · · focus · HN ↗
Aldipower · · focus · HN ↗
internet_points · · focus · HN ↗
meh, I don't care about the message of your business, I just want the ADDRESS and OPENING HOURS. Why is that so hard to put up front and center and instead I've got to scroll past videos and hero images and chatbots and dickovers and embedded interactive maps without the actual address showing argh </rant>
sorry that website was probably not your fault