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Disney+ and Hulu raise prices by up to 13 percent after doubling profits

163 points · 188 comments · Brajeshwar

  1. avgDev · · focus · HN ↗
    Oof. I guess sailing the high sees is back on the table.

    We are back to cable pricing, but shows and movies are all over the place and now we need multiple apps to track us.

    1. mixdup · · focus · HN ↗
      >We are back to cable pricing

      People expecting that the content companies were going to just accept lower revenue forever and not eventually get back to cable pricing were fooling themselves

      In fact, the content companies are planning on making more money than they did under cable because since they're selling direct to the consumer, there's no DirecTV/Comcast/Charter middleman taking a slice anymore

      Of course they'll sell through those intermediaries and take a cut but it will be much less than the cable companies were getting before, and will just go into the marketing cost bucket

      1. JoshTriplett · · focus · HN ↗
        There was precedent, in the form of music. Music did get wildly better than "buy a CD", and the norm for music purchasing is zero DRM and files you own forever. So it wasn't an unreasonable expectation to hope the same would happen for video.
        1. mixdup · · focus · HN ↗
          I think it was, because that serves as the cautionary tale that tv/movies are determined not to repeat (illustrated early by their refusal to get into bed with Apple as much as the music labels did)
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