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Disney+ and Hulu raise prices by up to 13 percent after doubling profits

163 points · 188 comments · Brajeshwar

  1. avgDev · · focus · HN ↗
    Oof. I guess sailing the high sees is back on the table.

    We are back to cable pricing, but shows and movies are all over the place and now we need multiple apps to track us.

    1. mixdup · · focus · HN ↗
      >We are back to cable pricing

      People expecting that the content companies were going to just accept lower revenue forever and not eventually get back to cable pricing were fooling themselves

      In fact, the content companies are planning on making more money than they did under cable because since they're selling direct to the consumer, there's no DirecTV/Comcast/Charter middleman taking a slice anymore

      Of course they'll sell through those intermediaries and take a cut but it will be much less than the cable companies were getting before, and will just go into the marketing cost bucket

      1. Jcampuzano2 · · focus · HN ↗
        Then they're just eventually going to lose out to things like short-form content and services like live streaming that younger generations are moving towards.

        I wouldn't be surprised if they end up basically exactly like cable, where the only people who hang around end up being the older generations in the decade to come.

        1. drob518 · · focus · HN ↗
          All the major streaming providers are also adding live content. Once they have the infrastructure built out and the customers, it’s relatively easy to add the live content.
          1. dylan604 · · focus · HN ↗
            Relatively easy is doing some heavy lifting. There's plenty of reports about the streamer's live content having piss poor performance. Getting VOD streaming to work correctly is totally different than live coverage streaming correctly. The only thing they have in common is the viewer using the same app to view it.
          2. rascul · · focus · HN ↗
            Years later, Netflix is still having issues. Maybe it's not as easy as you claim.
            1. drob518 · · focus · HN ↗
              You’re right. They’ll never be able to use their existing large revenue stream to fix it.
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